What do STIIIZY, Raw Garden and Jeeter — a DreamFields brand — have in common? They all leave one of the most valuable pieces of competitive intelligence hiding in plain sight: the COA. I miss my access to NABIS. The Certificate of Analysis is one of those documents everyone in cannabis knows, but depending on where you sit in the supply chain, you probably look at it very differently.

Michigan loves its weed. For a state with just over 10 million residents, Michigan has become one of the most important cannabis markets in North America. Walk into almost any dispensary and you’ll find an incredible selection of flower, concentrates, edibles, vape cartridges, and pre-rolls. Deli-style flower is everywhere. Value pricing dominates the shelves. Consumers are knowledgeable, selective, and accustomed to having choices. But Michigan’s real story isn’t happening at the retail counter.

The U.S. cannabis market is often discussed state by state, with each market carrying its own rules and consumer behavior. But one trend that cut across nearly the entire country in 2025: pre-rolls got bigger everywhere. Most notably, pre-rolls overtook flower in unit sales for the first time in American history, becoming the top-selling cannabis product on the U.S. market by volume. The category reached nearly $3.6 billion in revenue in 2025, with unit sales climbing to 383.2 million. Market share rose to 15.9%, and pre-rolls gained share in 14 of the 15 tracked markets covered in the 2026 State of the Pre-Roll Market Report by Custom Cones USA.