Michigan loves its weed. For a state with just over 10 million residents, Michigan has become one of the most important cannabis markets in North America. Walk into almost any dispensary and you’ll find an incredible selection of flower, concentrates, edibles, vape cartridges, and pre-rolls. Deli-style flower is everywhere. Value pricing dominates the shelves. Consumers are knowledgeable, selective, and accustomed to having choices. But Michigan’s real story isn’t happening at the retail counter.

At Hummingbird, we didn’t start by studying Toyota. We didn’t start by reading books on Lean Manufacturing. We started by trying to solve the same problems every preroll manufacturer faces. How do you produce more prerolls with fewer headaches? How do you train operators faster? How do you improve consistency? How do you support more SKUs without creating chaos on the production floor? Over the years, we kept arriving at the same conclusion. The biggest improvements rarely came from making a task faster. The biggest improvements came from eliminating the task entirely.